Play. Compete. Connect

The catalyst is soccer, but the experience goes way beyond the pitch. Think team building, wellness, and a full day of action that brings the hospitality industry together like never before. With activations from industry partners, plenty of laughs, and a little friendly competition, you’ll step out of your comfort zone and into a day designed to inspire connection, boost morale, and celebrate what makes the industry great.

5-a-side Soccer and Fitness

The day kicks off with a 5-a-side soccer tournament featuring mixed teams of restaurants and brands from the local hospitality industry. Games are short, fast-paced 10-minute matches, with teams progressing to the finals to compete for the cup, prizes, and well-earned bragging rights. While winning is always fun, it’s all about friendly competition—you don’t need to be a pro.

Food and Beverage activations

Off the pitch, we’ve teamed up with some of the best names in the industry to keep you fueled throughout the day. From refreshing drinks to energising bites, our partners to ensure you stay powered up. Plus, they’re supporting the event by providing fantastic prizes for our winning teams and participants.

All for a good cause

The Hospitality Cup is built on community — not just on the pitch, but beyond it. Each event partners with local not-for-profit organisations that support and uplift people in need. Over the years we’ve connected with groups such as The Big Issue Street Soccer Program and The Kids Foundation, and for our Austin debut we’re proud to support The Mike & Sherry Project, which provides accessible mental health services to hospitality workers. Together, we’re celebrating the industry while supporting lasting impact where it matters most.

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